Monday, July 05, 2004

Cold Stone Creamery

Damn if I wanted to like this place. It is so corporate. Seems so much like the product of numerous market tests. On top of that, if has been blessed with several shots of publicity on TV Food Network. And did I mention, the staff had that Starbucks like zombie efficiency and nice-ness? Wait, it gets even worse, the location I tried was on Halsted in the heart of the destroyed Maxwell Street neighborhood, nearly on the spot where Jim's Hot Dog existed, talking about haunted, but, take all that dark-side stuff away, and you'll find some pretty damn good ice cream.

For those who have not been caught by the Cold Stone lure, the main shtick is mix-ins done on the cold stone. The cold stone is super-cooled so that the staff can play with your ice cream, mixing in things, without ever loosing too much. There are about 20 mix-ins including fudge and caramel sauces. Everyone gets one free mix-in. Still, in some ways, the mix-ins detract from the goodness of the ice cream. I found the ice cream expertly straddled typical fatty American ice cream with softer, more intense Euro or gelato style ice cream.

I've updated the ice cream list to include my thoughts on Stone Cold Creamery.

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